Press Release

*Disclaimer: Note this is a sample and was not used for the event*


Mythical black cat superstition: RAL’s solution with celebration of black and orange animals



11401 International Drive

Richmond, Virginia 23236




November 12, 2015

CONTACT: Elizabeth Thomas

Special Events/Communications Manager

(804) 379 – 0046 x117


Richmond, VA — The Halloween season brings trick or treat tactics to Richmond Animal League with the annual themed adoption event “Howl-O-Ween”. In light of the orange and black celebration, animals colored orange and black are at discounted prices in hopes of finding them a home.

Visit Richmond Animal League, located at 11401 International Drive, between Oct. 28 and Nov. 2. During this time RAL is inviting the community to come for a visit and to hopefully adopt a new friend.

The discount offered will be $25 off any solid or partially black adult dog and 2 for $10 on orange and black cats and kittens. If a costume is worn when visiting, RAL will extend the special promotion to any RAL pet!

With this Halloween event, RAL is hoping to have more people consider adopting black dogs and cats because the myth, legends and superstitions have caused a scare and wariness around dark colored animals. Black animals, especially dogs, are usually the last to be adopted, if adopted at all. RAL is trying to break that stereotype against the animals.

Cynthia Reed, volunteer coordinator, spoke of wanting to change the views of these old legends and superstitions that have been around.

“Making it positive to adopt black and orange cats which is known as a bad thing, especially with black cats…this year we included dogs,” she said.

Having a discount on orange animals is to make the event friendlier towards the spirit of Halloween and still find homes for these homeless animals.

The times of operation at RAL are Tues. – Fri. 4:30 – 8 p.m. and Sat. – Sun. 12 p.m. –

4 p. m. Come visit and play with the animals.

“We do it to make something fun and entice people to come in and adopt,” said Reed.

Candy and decorations will be through out the facilities and RAL hope that one of its amazing residents will catch the eye of a visitor.


About Richmond Animal League

Richmond Animal League established 1979 and dedicated to reducing euthanasia rates in the community. Contains a small staff of 8 full-time employees and a large volunteer base. A spaying clinic, Loving Spay & Neuter Clinic, is located on the property to provide low-cost services to rescue groups, private pet owners and municipal shelters and a free service to feral cats. For more information on RAL and volunteering opportunities visit



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